Digital marketing has grown over the last few years, and 2019 is no different. Many companies are taking their business online to expand their market share. However, for a company to expand its market share online, they must take advantage of online advertisements. The first time when a business enters the digital world; digital ads can be overwhelming. The good news is that there are many platforms and channels a company can use to market their business.
The function of an online marketer is to evaluate the different options available to them, results, and cost-effectiveness. Well, below are the best online advertising methods of 2019.
1. SEO (Search Engine Optimization)
SEO is still king, even in 2019 and one of the most cost-effective ways of marketing a brand or company. This is because this technique is organic, which means ranking depends on several factors such as content quality, keyword use, relevancy, and traffic.
Having a website helps people or traffic know about your services or brand. However, a website becomes useless if it does not rank well on Google’s (SERP) search engine result page. Therefore, by investing in SEO, a company can improve its website’s rank in search engines. Research shows that the top three results on Google website receives 35% of clicks through PCs and 31% through mobile phones.
Even though there are many ways to market your business online, a website is one of the most important ones. This is because it plays a vital role in a business. It is a place where all potential and existing customers will turn for more information about a particular service, brand, or company information. In most cases, a company’s website is the first impression of the business.
Also, many online marketing campaigns revolve around a website, where traffic is driven to that website. As such, a company’s website can either make the company great or not. Of course, it will all depend on many factors such as website design, available content, website navigation, and others. It is necessary for a professional company to have an online presence for all online marketing campaigns to be successful.
3. Social Media Marketing
Social media website like Twitter, Facebook, Instagram, and others have created an enormous opportunity not only to reach a potential audience but connect with loyal customers. This is the reason why social media platforms are becoming accessible to online marketers. Furthermore, social media platforms may increase a website’s traffic through redirecting potential customers.
For a company that has no website, they can still use social media platforms to carry out online marketing. This has been made possible by the fact that social media are allowing companies to market their products and services through a specific marketing plan. It is important to note that different social media have different marketing plans, such as giving companies the power to target a particular age group, location, gender, behavior, and interest.
4. Content Marketing
People are always hungry for information. The only difference is that people are interested in different types of information. As such, you can take advantage of content marketing. Content marketing is a technique used to advertise a business indirectly by simply delivering interesting and helpful information about a particular topic. This contents can be in the form of videos, blogs, virtual, or infographics.
5. PPC (Pay-per-Click) Advertising
PPC is an online advertising technique which allows an online marketer to place ads in the search engine result page for a specific keyword. One has to pay for this method of marketing.