Tips For Planning Your Facebook Marketing Strategy in 2019
Facebook is one of the largest and most influential social media platforms in the world. Due to this, it has proven itself to be a global powerhouse when it comes to matters related to social media marketing. It is worth noting that it was one of the first networks to release ads. And while a majority of other social networks can’t admit it, the fact is Facebook set the standard for how adverts run on social platforms. It, therefore, comes as no surprise that a lot of business depend on the platform for their marketing needs.
Like any other marketing platform, Facebook does have its ups and downs. Not so long ago, Facebook reduced the influence business ads have on the newsfeed to encourage meaningful connections and social interaction. Despite these changes, the platform is still the best social media network for brands looking to spread their reach. Nevertheless, it is critical now more than ever for businesses and brands to ensure that they’re doing Facebook marketing right if they want to make the most of marketing efforts on the social network.
Here are some tips on how to make your Facebook marketing strategy effective when it comes to growing and promoting your business.
Create the Right Business Page on Facebook
It is essential that you have a proper business page rather than a personal profile if you want to promote your brand or business on Facebook effectively. While this seems obvious, the interesting thing is that many marketers get this part all wrong. As a business or brand, make sure your Facebook business page falls under one of the following categories:
• Public figure, artist or band
• Local business, store or place
• Company, institution or organization
• Cause or community
• Product or brand
Choosing the correct classification is essential as specific features might not be available to you if you use the wrong category.
When posting images on your business page on Facebook, always ensure they are of the best quality. Social platforms can be very visual, and especially so if you are doing Facebook marketing. From updates to cover photos to the profile picture, it is essential that all the images you upload to your page be as captivating as possible and that they are reminiscent of what you do or have to offer as a business or brand.
Facebook’s Newsfeed can get crowded, something that could make it hard for businesses to market their brand or products effectively. It is, therefore, essential that you take the time to craft posts that stand out in the Newsfeed or else they’ll be sent straight to the bottom of the feed never to be seen. Facebook business page updates accompanied by compelling, high-quality images are up to 10X more effective in effecting audience engagement than plain text posts.
Make Use of Video
Another good way of increasing engagement on your Facebook business page is using videos. Facebook users watch over 100,000,000 hours of video on the platform daily, and that’s just the beginning. When creating videos for use on your Facebook business page, have the following in mind:
• Eighty-five percent of users watch videos on mute. When creating your videos, consider adding captions to increase engagement.
• Eighty percent of users don’t like it when videos on their newsfeed auto-play. When uploading your videos, set them up with this in mind
• Use “Facebook Live” to your advantage if you aren’t that keen on producing videos. Facebook Live is a video streaming service that allows you to broadcast videos straight from your phone or tablet and is one of the best ways to maximize engagement and create leads.
While Facebook may continue to change its algorithms, one thing remains constant – the network will continue being a viable marketing platform for years to come. If you want to continue enjoying success marketing on Facebook, the key thing is that you keep improving your approach. These tips should help you cover the basics of Facebook Marketing as you go forward.